CINTAI NABI SAW...dan mereka yang cintai-nya

17 Mar 2014

Pelajaran MH370 melestarikan kefahaman ALLAH YANG ESA








Kewujudan Alam ini tiada satupun yang terlepas dalam genggaman ILMU ALLAH swt. Kita yang kerdil lagi tiada memiliki ini seharusnya sedar peringatan yang diberikan oleh ALlah swt buat kita yang semakin melalai dari UBUDIYYAH kepadaNYA. Zahirnya mungkin segala bentuk konspirasi musuh yang mahu menumpukan kekuatan mereka menghancurkan ISlam secara bersistem. Hakikatnya kita melihat ALLAH sahaja yang mengizinkan perkar ini berlaku .Semuanya dalam perancangan ALLAH dan kita berusaha mematahkan serangan ini dengan segala kekuatan zahir yang ada dan kekuatan batin yang dikurniakan kepada insan terpilih .


Maka jangan terlarut dengan apa yang media ajar kita untuk berfikir, berperasaan dan bertindak. Lihatlah apa yang berlaku ini kelakuan ALLAH swt, dan renungkan kedalam jiwa ilmu apa yang ALAH mahu khabarkan kepada kita. Pasti disana ada rahsia yang ALLAH mahu khabarkan kepada manusia , cuma manusia sahaja yang tidak dapat menangkap ILMU ALLAH swt ini. Satu-satu perkara yang berlaku ini pasti ada rahsia yang ALLAH mahu kita cermati dan olah dan adun .Percaya ALLAH tidak zalim..hanya manusia yang menzalimi diri.


Peristiwa kehilangan MH370 ini hakikatnya penanda zaman fitnah Dajjal yang memuncak. Namun semua kelakuan ini dalam kekuasaan ALLAH jua. Berkata ahli hikmah....kita tidak tahu bagaimana mungkin ALLAH akan menaikkan ISLAM. Namun janganlah hairan saat satu bangsa yang dahulunya tiada kuasa kemudian naik memimpin mengepalai tampuk kekuasaan dunia. Boleh sahaja. Akhir zaman ini banyak perkara pelik yang akan berlaku . Yang paling getir sebenarnya  bagaimana mampu kita bertahan dengan fitnah dajjal ini. 



Menyentuh tentang perjuangan akhir zaman --- bagaimana mungin kita mampu menempati diri bersama perjuangan mengembalikan ISLAM di akhir zaman . ? Menekuni sirah zaman perjuangan para sahabat mereka bersifat melebihkan sahabat berbanding diri (itsar). peringkat itu adalah lebih tinggi dari keluarga kerana biasa kita melebihkan saudara kandung sebab ada hubungan darah tetapi para sahabat mereka melebihkan sahabat atas dasar kasih sayang semata walaupun tiada hubungan darah; mereka benr-benar menjual diri untuk agama ALLAH swt serta dek kecintaan yang mendalam kepada Bgainda saw. Itulah kelayakan bagi merka yang mahukan ciri-ciri pejuang kebangkitan ISLAM. Melihat zahir dan kedalam lubuk hati kita, pastinya jauh sekali ciri-ciri itu -atau barangkali mungkin juga sudah ada. Maka kita berusaha memohon kepada ALLAH agar dengan IHSAN dan belas KASIH Allah masukkan nama kita antara yang menyumbang untuk kebangkitan akhir zaman.


Baik.......; Ujian Allah datang dalam rupa berbagai bentuk , hanya untuk menyaring diri kita---menebus dosa-dosa silam kita--memperingatkan diri kita ada perkara yang belum selesai dari bahagian kita seperti penyakit hati, cinta dunia dsb. Sebagai contoh , jika kita bersahabat ...ada ketika sahabat mahu meminta tolong kerana kesempitan wang ; sedangkan kita juga tida mempunyai wang dan cukup-cukup sahaja--atau kita juag memeang mempunyai wang lebih. Maka bagaimana kita menerima ujian ALLAH ini menentukan dimana letakknya diri kita.. Orang datang meminta itu sebahagian dari ujian (yang layak dari bahagian diri kita) agar kita sedar jiwa kita masih sakit (rasa memiliki duit) dan perlu diubati dengan melawan dengan mengutamakan kasih sayang ( dan kita akan bagi dengan kadar kasih sayang yang ada dalam jiwa kita) . Maka bagaimana kita menghadapi ujian-ujian lainnya? kerana ia biasanya hadir tanpa disedari untuk melumatkan rasa wujud diri sehingga yang ada terlihat di lubuh hati kita HANYALAH ALLAH.

Begitulah kita jangan mudah melatah..ambillah masa. asingkan diri .tafaurkan dirimu. APAKAH RAHSIA YANG ALLAH MAHU KHABARKAN KEPADA DIRI MU. ???

Semoga beroleh kefahaman .
nukilan diinspirasikan dari kalam AZ

13 Mar 2014

Malaysia Merungkai Masalah Dalaman

Aduh .pening kepala den melihat gelagat sakai BOMOH MALAYSIA (MALAYSIA SHAMAN) yang mengusutkan keadaan . Niat membantunya baik sahaja cuma ..sangat meletakkan Malaysia seakan kaum asli afrika yang memakai sut di persada dunia.

Begitulah parahnya ....liputan satu dunia menjadikan isu sebenar tenggelam dek gelak berguling semua yang melihat PAWANG ini buat program MAHARAJA LAWAK peringkat antarabangsa.hihihi

Sementelah isu sebenar kehilangan ini sebagai paling prestij dalam sejarah penerbangan Malaysia. Namun tidak dimanfaatkan  kerajaan Malaysia . Seperti terkial-kial mengatur gerak --kepimpinan Malaysia benar-benar diuji saat ini .Hambatan konflik dari segenap jabatan , penyelarasan gerak kerja dari bawah sampailah keatas mencerminkan kecelaruan . Namun syabas , disaat genting ini penguatkuasa Malaysia terus iltizam dengan tugas dan cabaran yang dipikulkan kebahu mereka ,

Dalam situasi sebegini rupanya kecepatan penyaluran informasi melalui media sosial menyebabkan ramai yang menjadi keyboard army. suatu istilah yang menggamabrkan suasana peperangan idea, spekulasi, fitnah, cemuhan ,luahan perasaan yang tidak terkawal. Para pengkaji saling melontarkan teori masing -masing ...berkecamuknya peperangan ini meninggakan mereka dalam keadaan penuh teka-teki.

Fasa peleraian dikatakan semakin hampir. Hikmah kejadian ini banyak menghamburkan segala bentuk kelemahan kita yang harus dicermati satu-persatu untuk dimuhasabahkan dan diperbaik pada masa depan. Suasana kritikal seperti ini sangat menakutkan jika berlaku dalam keadaan kita tidak bersedia seperti ini . Apapun kita nantikan kesudahan cerita ini ...KEHILANGAN MS370 meletakkan MALAYSIA pada kedudukan tertentu pada persepsi penduduk dunia.

Ingat...KIta telah terdedah ...dalam bahaya ...termasuk dalam kancah peperangan media dan elektronik. Namun berpegang kita pada..wamakaru wamakaarullah wallah hu khairul makirin. Mereka merancang dan ALLAH jua meranacang. Allah sebaik-baik perancang. Kepada ALLAH kita adukan masalah ini ..ya Segalanya berpunca dari kealpaan dan kesombongan diri kita. Jika peringatan ini pun masih belum kita sedari . Peringatan bagaimanakah baru boleh kita mahu sedar. ???

16 Oct 2013

Market Analysis


Market Analysis


The goal of a market analysis is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm.
David A. Aaker outlined the following dimensions of a market analysis:
  • Market size (current and future)
  • Market growth rate
  • Market profitability
  • Industry cost structure
  • Distribution channels
  • Market trends
  • Key success factors

Market Size

The size of the market can be evaluated based on present sales and on potential sales if the use of the product were expanded. The following are some information sources for determining market size:
  • government data
  • trade associations
  • financial data from major players
  • customer surveys

Market Growth Rate

A simple means of forecasting the market growth rate is to extrapolate historical data into the future. While this method may provide a first-order estimate, it does not predict important turning points. A better method is to study growth drivers such as demographic information and sales growth in complementary products. Such drivers serve as leading indicators that are more accurate than simply extrapolating historical data.
Important inflection points in the market growth rate sometimes can be predicted by constructing a product diffusion curve. The shape of the curve can be estimated by studying the characteristics of the adoption rate of a similar product in the past.
Ultimately, the maturity and decline stages of the product life cycle will be reached. Some leading indicators of the decline phase include price pressure caused by competition, a decrease in brand loyalty, the emergence of substitute products, market saturation, and the lack of growth drivers.

Market Profitability

While different firms in a market will have different levels of profitability, the average profit potential for a market can be used as a guideline for knowing how difficult it is to make money in the market. Michael Porter devised a useful framework for evaluating the attractiveness of an industry or market. This framework, known as Porter's five forces, identifies five factors that influence the market profitability:
  • Buyer power
  • Supplier power
  • Barriers to entry
  • Threat of substitute products
  • Rivalry among firms in the industry

Industry Cost Structure

The cost structure is important for identifying key factors for success. To this end, Porter's value chain model is useful for determining where value is added and for isolating the costs.
The cost structure also is helpful for formulating strategies to develop a competitive advantage. For example, in some environments the experience curve effect can be used to develop a cost advantage over competitors.

Distribution Channels

The following aspects of the distribution system are useful in a market analysis:
  • Existing distribution channels - can be described by how direct they are to the customer.
  • Trends and emerging channels - new channels can offer the opportunity to develop a competitive advantage.
  • Channel power structure - for example, in the case of a product having little brand equity, retailers have negotiating power over manufacturers and can capture more margin.

Market Trends

Changes in the market are important because they often are the source of new opportunities and threats. The relevant trends are industry-dependent, but some examples include changes in price sensitivity, demand for variety, and level of emphasis on service and support. Regional trends also may be relevant.

Key Success Factors

The key success factors are those elements that are necessary in order for the firm to achieve its marketing objectives. A few examples of such factors include:
  • Access to essential unique resources
  • Ability to achieve economies of scale
  • Access to distribution channels
  • Technological progress
It is important to consider that key success factors may change over time, especially as the product progresses through its life cycle.

15 Oct 2013

retail oppurtunity

The top 10 opportunities for retail sector
  1. Rising emerging market demand and rise of global middle class
    The size of the global middle class is expected to triple between now and 2030. Yet 29% of retail sector respondents to our global survey reported that their efforts to enter these markets had yet to produce any positive results.


  2. New marketing channels and social media
    Across the world, the number of people with regular access to the internet has increased dramatically. The retailers we surveyed were relatively likely to report that their company had at least begun to engage with social media — 28% said so, and a further 28% said social media was actively being investigated.


  3. Competitive differentiation via CSR and green branding
    The global financial crisis, instead of shifting focus away from corporate social responsibility (CSR), seems to have made it more of a priority. Almost three in four companies in the retail sector consider CSR “as a must.”


  4. Multichannel approach
    The growth of e-commerce and m-commerce, and recent rapid shifts in consumer behavior, have increased the benefits for retailers that can stay in touch with consumers through multiple channels.


  5. Demographic change
    Demographic changes — aging and migration, for example — are leading to rapid growth in specific market segments. Individuals in developed countries are increasingly seeking to deny the aging process.


  6. Private label
    The recent recession has increased sales of private label goods, and many consumers report they will remain loyal to these brands. Retailers have embraced this opportunity by introducing tiered brands for different income brackets and shopper needs.


  7. Launching new products and services
    Consumer behavior is changing, and constant innovation of products and services from retailers is required as a result. Yet 23% of the retail executives in our survey mentioned that their organization has not been innovative enough.


  8. Global urbanization
    As one panelist said, “The world’s population is undergoing a historic shift from rural to urban.” Higher consumer incomes and increased customer concentration will present considerable opportunities for the retail sector.


  9. Competitive differentiation via local branding
    There are significant benefits to local sourcing of products; they are often healthier, fresher and more environmentally friendly. As one retail executive commented, “[T]here is a growing trend toward ‘solidarity’ with local regions that can provide brands with lots of consumer kudos.”


  10. Enhancing efficiency in the supply chain
    The supply chain presents a significant opportunity for retailers to reduce inefficiencies and compete on cost, which is increasingly crucial as companies in low-growth consumer markets battle for market share.

Opportunity ladder

The opportunity ladder presents a snapshot of the top 10 opportunities for the retail sector.
The ladder is divided into four sections, each representing the four drivers of competitive success identified in our Competing for growth research. Although this study focuses on corporate performance, there are still interesting comparisons and parallels to be made that are relevant for the retail sector.
  • Customer reach — to optimize their potential market
  • Operational agility — to maximize their effective response
  • Cost competitiveness — to optimize their profitability
  • Stakeholder confidence — to secure both talent and support for achieving their goals

Top of the Ladder: The opportunities at the top of the ladder are those that the commentators we interviewed thought would have the greatest impact on retail sector bodies’ performance in the years ahead.
Arrows: Arrows indicate whether the commentators thought the potential performance impact of the opportunity would rise or decline by 2013.

10 retail risk

The top 10 risks for retail sector
  1. Low-growth consumer markets
    Despite growth returning to the world economy following the recession of the last three years, this risk remains significant. The recession underlined a structural shift to a low-demand growth environment in the developed world: retailing in Europe is “a zero-sum game where a player’s gain is another’s loss.”

  2. Regulation and compliance
    Traditional regulatory interactions centered on the rate case are being supplemented by often-contradictory pressures regarding environmental impact, efficiency and security of key infrastructure.

  3. Inability to control costs/rising input prices
    As an economist we interviewed noted, “Low margins mean that costs [have] major effects on profitability.” Seventy-three percent of retail respondents had focused on cutting sales, general and administrative (SG&A) expenses, while 11% had targeted costs of goods and services (COGS).

  4. Inability to benefit from e-commerce
    The objective of lowering carbon emissions from power generation continues to drive the transformation in the industry, but the failure of governments to meet key emissions objectives means that policy is at a crossroads. Market-based approaches to carbon pricing are losing out to direct regulation of emissions.

  5. Wrong price image
    Price image can often be more important in determining sales than actual product prices. Adjusting complex pricing and branding strategies to adapt to trends such as shifting consumer behavior is therefore a constant challenge.

  6. Supply chain disruptions
    Recent “black swan” events have highlighted the vulnerability to supply chain disruptions of companies in both the developed world and in emerging markets. Some companies may elect to reverse some cost saving procedures to attain more supply chain control and flexibility.

  7. Inability to penetrate emerging markets
    “Especially for Western companies, understanding emerging markets is an undeniable (but blatantly obvious) opportunity,” as one retail panelist noted. However, in order for foreign retailers to operate efficiently in emerging markets, they need to achieve a critical mass in terms of stores and revenues.

  8. Failure to respond to shifting consumer behavior
    During the recent recession, consumers reduced consumption, cut back on lavish and impulsive shopping behavior, and increasingly used online price-comparison sites. This change in behavior may be so far off the trend line that a return to pre-recession consumption patterns may no longer be realistic.

  9. Sourcing
    In a less globalized world in which all retailers in a market tended to source their products from the same country, sudden location-specific risks had little impact on the relative competitiveness of market players. However, in a globally diverse market where retailers tap into different geographical locations, sourcing risks can have large impacts on costs, profitability and market position.

  10. Volatility in commercial real estate markets
    Retailers are impacted both directly and indirectly by real estate market volatility. In addition, retailers need to stay ahead of real estate trends, such as the demand for commercial real estate shifting toward more dynamic, smarter, greener facilities.

Risks on the radar for retail sector

Our risk radar is a simple device that allows us to present a snapshot of the top 10 risks in the retail sector as listed above. The radar is divided into four sections that correspond to the EY Risk Universe™ model are follows:
  • Compliance threats: originate in politics, law, regulation or corporate governance.
  • Financial threats: stem from volatility in markets and the real economy.
  • Strategic threats: are related to customers, competitors and investors.
  • Operational threats: affect the processes, systems, people and overall value chain of a business.

Center of the Radar Risks: those that the commentators we interviewed, on average, thought posed the greatest challenge to the retail sector in the years ahead.
Arrows: Arrows indicate whether the commentators surveyed thought the risk would rise or fall in importance by 2013.
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